Neil Sahota, United Nations Artificial Intelligence Advisor, Joins Spirits Capital Advisory Board and Leads AI Development Program

Newport Beach, CA – January 4, 2024 – Spirits Capital Corporation (“Spirits” or the “Company”) (OTC PK: SSCC), a provider of distinctive opportunities in premium American whiskey via secured alternative investment options, announced today that Neil Sahota has agreed to join the Company’s Advisory Board and lead AI-focused projects.

“AI enables the ability to analyze volumes of data including variables from climate, water, ingredients and down to the particular wood density of an individual barrel can and will affect the overall taste and quality of the spirit aging inside,” says Neil Sahota.

Todd Sanders, Chairman & CEO, of Spirits Capital Corporation states, “We are thrilled to have an expert of Neil’s stature join the Spirits Capital Advisory Board. Given the many factors that can affect the development and quality of whiskey, as well as historical data, we believe an AI-based solution that analyzes trends from climate to production resources is vital to maintaining an exceptional level of insight into this emerging asset class.”

About Neil Sahota
Currently an AI advisor to the United Nations, Neil Sahota possesses over 20 years of business experience in a wide range of fields including legal services, healthcare, life sciences, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication and government. He was selected for IBM’s Corporate Service Corps leadership program that pairs leaders with NGOs to perform community-driven economic development projects. He is a member of several investor groups like the Tech Coast Angels and assists startups with investor funding. Neil also serves as a judge in various startup competitions and a mentor in several incubator/accelerator programs.

About Spirits Capital Corporation
Spirits Capital provides investors with a secure way to capitalize on the growth in value of premium American whiskey while it matures in the barrel. When fresh whiskey is first poured, it must age over the course of several years to achieve its full value. By working directly with premium U.S. distillers, we’ve created a unique investment that enables investors to participate in that double-digit growth during the aging period with a clear time frame and exit strategy. We’ve integrated whiskey and technology experts to bring our customers the finest premium product and value through secure and transparent transactions.

Media contact
Adam Handelsman
Vice President of Corporate Communications
Spirits Capital
512-363-0596 or Adam@spiritscap.com

Certain statements in this release constitute forward-looking statements. These statements include the capabilities and success of the Company’s business and any of its products, services or solutions. The words “believe,” “forecast,” “project,” “intend,” “expect,” “plan,” “should,” “would,” and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors, any of which could cause the Company to not achieve some or all of its goals or the Company’s previously reported actual results, performance (finance or operating) to change or differ from future results, performance (financing and operating) or achievements, including those expressed or implied by such forward-looking statements. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, copies of which may be obtained from the SEC’s website at www.sec.gov. The Company assumes no, and hereby disclaims any, obligation to update the forward-looking statements contained in this press release.