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About us
Spirits Capital is a fintech company that merges technology with the alternative asset class of premium American whiskey and other spirits. The Company's mission is to develop, utilize and monetize the spirits industry through technology driven platforms that enable investors, family offices and institutions to value, invest and profit on maturing spirits. Founded with a focus on American whiskey, Spirits has built a platform that provides investors with a secure and transparent way to capitalize on the growth in value of the spirit while it matures in the barrel. In addition, Spirits has created the Distilled Barrels Financial Exchange (“DBFEX”), a cutting-edge digital platform for the global trading of aged whiskey barrels. DBFEX uses a proprietary artificial intelligence (“AI”) driven pricing tool, known as the Barrel Value Optimizer, to analyze an extensive array of market data and barrel-specific information to suggest optimal price ranges for aged whiskey barrels.
Management
Todd Sanders
CHAIRMAN & CEO
Todd Sanders is our Chairman and Chief Executive Officer. He is intensely entrepreneurial, with extensive knowledge of the smallto medium size enterprise market. Mr. Sanders has been one of the largest beneficial shareholders and has …
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Todd Sanders is our Chairman and Chief Executive Officer. He is intensely entrepreneurial, with extensive knowledge of the small to medium size enterprise market. Mr. Sanders has been one of the largest beneficial shareholders and has held various senior executive and advisory positions with several technology, consumer goods, medical device and biopharmaceutical companies. He has assisted companies by assembling management teams, boards of directors and advisory boards, and formulating business, capital formation, and investor relations strategies for the companies. Mr. Sanders has a background in venture capital, investing, mergers & acquisitions, strategic planning and corporate finance. In his career Mr. Sanders has been a founder, executive, investor, board member, or consultant to over two dozen private and publicly traded companies with enterprise values in excess of $4 billion.
Reza Hashemi
CHIEF TECHNOLOGY OFFICER
Reza Hashemi is our CTO. He is an inventor and entrepreneur specializing in technology development. Reza has an extensive experience in executive positions which has allowed him to bridge the gap between the tech …
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Reza Hashemi is our CTO. He is an Edison award winner, inventor and entrepreneur specializing in AI & Web3 solutions. Reza has an extensive experience in executive positions which has allowed him to bridge the gap between the tech and business worlds. Raised in Kuala Lumpur, Malaysia Reza studied Information Technology Management and simultaneously pioneered the very first digital networked rental car company, which he later successfully exited in order to continue his education at MIT.
Michael D. Weydemuller
CHIEF INVESTMENT OFFICER
Michael D. Weydemuller is the Chief Investment Officer of Spirits Capital Corporation and CEO of Trusttax Compliance Network. Michael oversees our Cask Investment Deed product. He has over 25 years of experience in individual ...
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Michael D. Weydemuller is the Chief Investment Officer of Spirits Capital Corporation and CEO of Trusttax Compliance Network. Michael oversees our Cask Investment Deed product. He has over 25 years of experience in individual, corporate and trust taxation as well as Corporate Accounting. He specialized in the Entertainment Industry and High Net Worth Individuals. As a tax professional, Michael has helped individuals, families, businesses, and nonprofit organizations navigate the complex US Tax Code. Michael has also managed other firms and held titles of Tax Director and Senior Tax Manager. Michael has received his Bachelor of Arts Degree (Double-majored in International Business and International Relations) at Webster University, St. Louis, MO and received his Master of Science, Taxation (MST) at Golden Gate University, San Francisco, CA.
Jonathan Thomas
CHIEF MARKETING OFFICER
Jonathan Thomas is the Chief Marketing Officer for Spirits Capital Corporation. Mr. Thomas is a marketing and communications professional with more than 25 years of experience in the financial services industry. He is the former ...
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Jonathan Thomas is the Chief Marketing Officer for Spirits Capital Corporation. Mr. Thomas is a marketing and communications professional with more than 25 years of experience in the financial services industry. He is the former Chief Marketing Officer of KBS Capital Markets Group and has held marketing leadership positions with firms that include Dimensional Fund Advisors, AIG, LPL Financial, Edelman Financial and Janus Henderson Investors. Mr. Thomas has extensive knowledge of the financial advisory business, investment products, brand development and omni-channel marketing. He earned his BA degree in English/Journalism from the University of Delaware.
Adam Handelsman
Vice President, Corporate Communications
Adam Handelsman is the Vice President of Corporate Communications for Spirits Capital. Over the past 25 years, Adam has worked with a wide range of brands, companies and organizations, and even a few of his personal heroes ...
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Adam Handelsman is the Vice President of Corporate Communications for Spirits Capital. Over the past 25 years, Adam has worked with a wide range of brands, companies and organizations, and even a few of his personal heroes. His background, based in both the client-side and agency worlds, has enabled him to work with a diverse group of organizations from emerging brands to Fortune 100 corporations. Prior to founding his own firm, SpecOps, in 2012, Adam served as Managing Director of Media at LHA, where he built and directed media programs for public and private accounts. In previous roles, he served as the EVP of Strategic Media Relations for Cohn & Wolfe and as EVP & Partner at 5WPR.
Kelsee Pottorff
DIRECTOR OF INVESTOR RELATIONS
Kelsee Pottorff is the Director of Investor Relations for Spirits Capital. With a background in Financial Services and Private Equity, she has an exquisite acumen when it comes to addressing investor needs and presenting financial ...
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Kelsee Pottorff is the Director of Investor Relations for Spirits Capital. With a background in Financial Services and Private Equity, she has an exquisite acumen when it comes to addressing investor needs and presenting financial material. Additionally, Ms. Pottorff’s financial literacy and perspicuity enhances her ability to communicate with investors and advisors. Ms. Pottorff earned both academic and athletic accolades at the University of California, Irvine, where she played Division 1 college soccer.
Advisory Board
Adam Ausloos
ADVISOR
Adam Ausloos has over a decade of experience as a licensed fiduciary advisor specializing in advanced tax planning utilizing trusts, private placement life Insurance, and other tax strategies that empower his client’s ability …
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Adam Ausloos has over a decade of experience as a licensed fiduciary advisor specializing in advanced tax planning utilizing trusts, private placement life Insurance, and other tax strategies that empower his client’s ability to achieve their goals through tax, estate, wealth, and charitable planning. As an industry leader in planning legal compliance, Adam has partnered with best-in-class CPAs, Tax and Trust attorneys including former IRS executive leadership and Department of Justice litigators to elevate the planning industry. Adam can also be classified as a “serial entrepreneur,” having built, ran, and sold 10 companies, and is currently working on his 15th. In addition to empowering his clients for the greater good, Adam also actively allocates his philanthropic efforts to causes that support the fight against human trafficking. Spirits Capital is looking forward to utilizing Adam’s Wealth Management expertise in private placements and alternatives, as well as his drive to make a meaningful impact.
Jamee Natella
Advisor
Jamee Natella is the esteemed Chairperson of the Advisory Board and Marketing Specialist at Spirits Capital. With over two decades of exceptional expertise in brand management, marketing, production, and innovation …
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Jamee Natella is the esteemed Chairperson of the Advisory Board and Marketing Specialist at Spirits Capital. With over two decades of exceptional expertise in brand management, marketing, production, and innovation, she brings immense value to our organization. Jamee is the founder and president of a global production company, which she launched 25 years ago, cementing her position as a pioneering entrepreneur. Jamee’s experience spans across film, television, commercials, corporate videos, multimedia platforms, live events, and virtual experiences. She has been acknowledged and accepted prestigious awards from CLIO, Telly, FWA, Webby, Cannes Lions and the NY Festival's International TV, Cinema & Radio Advertising Awards. In addition to her Advisory Board role at Spirits Capital, Jamee currently serves as Board Chair for YPO's Sports and Entertainment Global Network and is a board member of Codex Labs. Under Jamee’s leadership, we are confident in our ability to exceed expectations, forge meaningful connections, and unlock boundless possibilities for Spirits Capital and our partners.
Michael Shoer
Advisor
Michael Shoer is the founder and principal of Victory Spirits Development, (victoryspirits.com) where he and a team of spirits industry veterans with experience in sales, marketing, distribution, analytics …
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Michael Shoer is the founder and principal of Victory Spirits Development, (victoryspirits.com) where he and a team of spirits industry veterans with experience in sales, marketing, distribution, analytics, and financial management work for brand owners and distillers. The company’s initiatives include the Victory Spirits Marketplace to sell and broker wholesale bulk spirits inventory on behalf of investors, distillers, and suppliers, as well as the Bourbon Bond Funds which provide opportunities for accredited investors to finance the distillation and aging of new make whiskeys, that upon maturity are added to the marketplace. Michael is a member of the American Distilling Institute and has been invited to speak at the International Bulk Wine & Spirits show. Michael has developed a deep network of relationships within the spirits industry, reinforced as the creator and moderator of the DRINKS Professionals Network. Michael has nearly 25 years of entrepreneurial experience, preceded by 15 years in the media industry, including roles as a news producer and executive producer of prime-time news at CNN within its first decade.
Neil Sahota
Advisor
With 20+ years of business experience, Neil works to inspire clients and business partners to foster innovation and develop next generation products/solutions powered by AI. Neil's work experience ...
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