Spirits Capital Announces Board of Directors as Company Enters Next Stage of Growth

Newport Beach, CA – May 7, 2024 – Spirits Capital Corporation, a fintech company that merges AI-powered technology with premium American whiskey, announced the formation of its board of directors. The Spirits Capital board is a blend of global industry leaders with deep experience in financial services, technology and branding. 

Chairman and CEO Todd Sanders states, “As a company, we have entered the next phase of growth; the launch of the Distilled Barrel Financial Exchange and the expansion of our Cask Deeds products. We believe the creation of a hands-on board of directors will enable us achieve our near and long term objectives.”

The Spirits Capital Board of Directors consists of the following members:

  • Gerry Martin is president of CMI Capital and managing partner at Citivest Capital Group. Both companies are recognized for providing debt and equity solutions for corporations as well as individuals. Gerry started his career over 35 years ago in real estate brokerage and finance. He is recognized as a thought leader in real estate and business finance, and is known for his exceptional sales, marketing and financial skills.
  • Jamee Natella is a marketing specialist with over two decades of exceptional expertise in brand management, marketing, production and innovation. Jamee is the founder and president of a global production company, which she launched 25 years ago, cementing her position as a pioneering entrepreneur. Jamee’s experience spans across film, television, commercials, corporate videos, multimedia platforms, live events and virtual experiences. She has been acknowledged and accepted prestigious awards from CLIO, Telly, FWA, Webby, Cannes Lions and the NY Festival’s International TV, Cinema & Radio Advertising Awards. In addition to her role at Spirits Capital, Jamee currently serves as Board Chair for YPO’s Sports and Entertainment Global Network and is a board member of Codex Labs. 
  • Andrew Boyd-Jones has been involved in corporate finance, mergers and acquisitions, private equity investing and hedge fund management for over 30 years. From start-ups to family business investments to 363 sales, Andrew has been involved at every stage in the development and disposition of corporate assets. He also serves, or has served, on the boards of companies in such industries as women’s accessories, equipment leasing, electrical engineering and contracting, food retailing, mortgage financing, industrial technology and CBD Hemp.
  • Neil Sahota is CEO of ACSILabs and advisor on AI to the United Nations. Neil’s experience spans multiple industries including legal services, healthcare, life sciences, retail, travel and transportation, energy and utilities, automotive, telecommunications, media/communication and government. He is one of the few people selected for IBM’s Corporate Service Corps leadership program that pairs leaders with NGOs to perform community-driven economic development projects. He is a member of several investor groups, including the Tech Coast Angels, and assists startups with investor funding. Neil also serves as a judge in various startup competitions and a mentor in several incubator/accelerator programs.  He is an active member of the UCI Alumni Association and serves on the Board of Directors for the Orange County Marathon.

About Spirits Capital Corporation

Spirits Capital is a fintech company that merges technology with the alternative asset class of premium American whiskey and other spirits. The Company’s mission is to develop, utilize and monetize the spirits industry through technology driven platforms that enable investors and institutions to value, invest and profit on maturing spirits. Founded with a focus on premium American whiskey, Spirits has built a platform that provides investors with a secure and transparent way to capitalize on the growth of the spirit while it matures in the barrel. In addition, Spirits has created the Distilled Barrels Financial Exchange (“DBFEX”), a cutting-edge digital platform for the global trading of aged whiskey barrels. DBFEX uses a proprietary artificial intelligence (“AI”) driven pricing tool, known as the Barrel Value Optimizer, to analyze an extensive array of market data and barrel-specific information to suggest optimal price ranges for aged whiskey barrels. For more information about Spirits, visit www.spiritscap.com.

Media Contact
Adam Handelsman
Vice President of Corporate Communications
512-363-0596 or Adam@spiritscap.com

Investor Contact
Kelsee Pottorff
Director of Investor Relations
949-674-0355 or Kelsee@spiritscap.com

Certain statements in this release constitute forward-looking statements. These statements include the capabilities and success of the Company’s business and any of its products, services or solutions. The words “believe,” “forecast,” “project,” “intend,” “expect,” “plan,” “should,” “would,” and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors, any of which could cause the Company to not achieve some or all of its goals or the Company’s previously reported actual results, performance (finance or operating) to change or differ from future results, performance (financing and operating) or achievements, including those expressed or implied by such forward-looking statements. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, copies of which may be obtained from the SEC’s website at www.sec.gov. The Company assumes no, and hereby disclaims any, obligation to update the forward-looking statements contained in this press release.

No Offer or Solicitation. The information in this communication is for informational purposes only and is neither an offer to purchase, nor a solicitation of an offer to sell, subscribe for or buy any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transactions or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

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